Now is a Great Time to Update Your Website

Stuck at home? Is your business slowing down (or completely shut down) in response to COVID-19? Now is a great time to work on your website!

With the forced closures of some businesses as well as the limitations of social distancing, a lot of businesses are feeling the hit. But this slow time, doesn't have to be a waste. For many of our small business clientele, we are encouraging you to consider this as an opportunity to set aside some time to work on your website.

With so many people stuck at home with stay at home orders and social distancing, more and more people are sitting at home browsing the Internet. That means there is more potential for people to find your website, and it is more important than ever that your website is ranking well in search engine results.

What Kind Of Website Updates Should You Consider?

• Perhaps you have a list of updates and changes that you have been wanting to make to your website for some time now, but have been just too busy to get to them.
• Maybe now is the time to finally add that ecommerce or online ordering section to your website that you have been wanting.
• Or maybe your website is just really out-of-date - whether you need a complete overhaul or just need to update incorrect information, we can help.
• Maybe it has been a while since we built your site, and you could benefit from evaluating your site to see where you can optimize and improve SEO - SEO technology is constantly evolving!
• Perhaps now is a great time to add new content to your website - whether it is for a new service you offer or just for the sake of providing more information and improving search engine rankings.
• Maybe you have been wondering how you can utilize social media to connect with customers and grow your business.

What Other Updates Can You Do to Improve SEO?

• Add more pages of SEO content to your website:
  • The best way to improve search engine optimization is with content. Adding more SEO content and pages to your website will help your website rank higher in search engine results for relevant key phrase and searches.
• Add structured data markup to pages throughout your site:
  • What this does is help you mark up specific elements on your web page so that Google can easily understand the data on the page. Once Google understands your page data more clearly, it can be presented more attractively and in new ways in Google Search.
  • For example, if you have ever done a Google search for a question, and at the top of the results, you see a snippet with an answer that Google has pulled directly from a web page, they were able to do this because of structured data.
• Add frequently asked questions to your website:
  • More and more people are using voice searches to browse the web, and with this comes the growing trend that searches include specific questions rather than just key phrases.
  • Adding frequently asked questions to your website allows you to capitalize on this trend and provide relevant answers to your customers most pressing questions.
• Add Breadcrumbs for SEO:
  • Breadcrumbs are an important navigation aid on your website. As it applies to SEO, breadcrumbs can be structured so that they are included as part of your search engine listing to give users an easy to understand overview of where a page fits on your site. But, breadcrumbs do not just tell people where they are on your site, they also help Google work out how your website is structured.
• Claim and manage your Google My Business page:
  • Claiming ownership of your Google my business page is important. We can claim and manage your page, making sure all information listed is current and correct.
  • Also, in order to help keep the profile more active, we recommend making short posts and links once or twice a week on your Google My Business profile. We can do this on your behalf if you are interested.

Your website is a key marketing tool for your company, especially now when some many people are stuck at home browsing the Internet. But is your website doing everything it can to promote your business?

When business is slow, or even if you are forced to shut down temporarily, taking this time to update and optimize your website, will surely pay off as soon as things return back to normal. So why not set aside some time in the following weeks to invest in and update your website?

Contact Us to Get Started on Your Website Updates

The Silver Scope team is here and would love to talk about new techniques for optimizing and updating your website. To learn more about our recommendations for your website or to get started on any project you have in mind, call or email us today!