Inbound Marketing = Better ROI

Inbound marketing is a relatively new term in the marketing world that seems to be becoming increasingly popular especially as new internet technologies are developed and grow in popularity. This new approach to marketing does not aim to reach a large number of customers at once with a broad message but instead aims to attract qualified customers and leads to a business or website like a magnet. The main techniques used for inbound marketing include search engine optimization, blogging, content development, and social media marketing.

To learn more about how you can use inbound marketing for your business, contact the web design and search engine optimization experts at Silver Scope Design.

What is Inbound Marketing?

Inbound marketing is a new approach to marketing where businesses aim to have customers find and actively seek out their business rather than using traditional outbound marketing methods where businesses advertise to mass audiences with print ads, cold calls, or commercials. Many inbound marketing techniques are actually much more cost effective than traditional outbound marketing techniques, which offer a costly way to market to large number of customers in the hopes that one customer who is interested in a service is reached. With inbound marketing, you attempt to reach only the customers who already have an interest or need in your service or product. This is therefore an affordable way to acquire new leads.

Inbound Marketing Techniques

While inbound marketing does not only apply to internet marketing related techniques, these are definitely the inbound marketing techniques that have been growing the most in popularity in recent years. The primary inbound marketing techniques that are available to you include search engine optimization, social media marketing and interaction, and blogging. With each of these inbound marketing techniques, your marketing efforts are targeted towards customers who are actively seeking out information about your product or service and allowing these potential customers to easily find your business.

Search Engine Optimization

Search engine optimization is one of the most basic aspects of online marketing and inbound marketing. This involves designing your website with the proper content and coding to help it rank well in search engines. A search engine optimized website will rank near the top of searches for relevant key phrases and will act as an effective inbound marketing tool to help potential customers and leads to locate your business.

Social Media Marketing

Engaging with potential customers and existing customers through social media is another approach to inbound marketing. This can help bring interested customers to your website. Setting up social media marketing pages and regularly posting comments and sharing links is the best way to take advantage of this service.

Content Development & Blogging

The content on your website and blog should be informational and useful to potential customers. This will attract customers and keep them on your website. This content should also incorporate a call to action or some type of subtle sales lingo in order to close leads and encourage customers to call your business after landing on your website. Having a professional content development service write content for your website or blog will ensure that the content on your website or blog is high quality content to attract customers and bring in leads.

Learn more about Inbound Marketing

If you would like to learn more about the inbound marketing techniques that you may be able to use for your business in order to help potential customers find you, please contact the SEO and internet marketing experts at Silver Scope Design. As a leading St. Louis website design and search engine optimization company, Silver Scope Design can help you understand the types of inbound marketing that are available to you and help you determine which techniques will work best for your industry and business.