Website Templates vs. Custom Web Design: Reasons Why a Custom Website is Better

Website templates may seem like a convenient and easy way to build a website for your business. However, when one considers the effects of using a cookie-cutter, website versus creating a professional custom website, it is easy to see that custom web design is a more cost effective and simpler choice for any business.

Website Templates: A Brief Introduction

Website templates are pre-built websites that are designed sold at low prices online. Some templates are even designed so that the user can make minor edits to the site including changing the colors or pictures. At first glance, these templates appear to be a cheaper alternative to custom web design. However, after looking at the disadvantages of website templates, it is easy to see that when it comes to web design, you get what you pay for.

The following are some of the many reasons why a custom website developed by a professional web design company, such as Silver Scope Web Design, is a much better choice than using a website template.

Custom Websites are More Cost Effective Long-Term

Unlike a template site, a custom website from Silver Scope Design will act as a marketing tool, attracting customers to you business. Did you know that the big search engine companies adjust/tweak their algorithms about every two months? Sometime they change monthly. Websites designed by our skilled team of web and graphic designers offer superior search engine optimization (SEO) that you cannot find in a website template. We use the latest SEO techniques in order to make your website more search engine friendly. Our websites will actually draw in new customers from major search engines like Google, Yahoo, and Bing. Therefore, they can increase sales and grow your business.

In addition to this lack of increased sales, templates can actually cost your company sales. Customers will become frustrated with poorly built websites that are not easy to navigate and are filled with annoying broken links. Our professional web designers will work with you to develop informational, easy to use websites so potential customers can easily learn about your business and contact you for more information, when needed.

Custom Web Design is Easy and Saves You Time

When using a template, you will have to waste your time and energy to learn how to customize the template, create and add content, and upload photos. However, building a custom website from our web design company is a simple process for you. You will work with our web designers to determine the basic colors, navigation, and layout for your site and we will go to work building the site to your specifications. We even offer custom copywriting services so your website can have unique, search engine optimized content with little time or hassle to you.

Web Designers Offer Knowledge and Experience

When using a website template, you are basically on your own when it comes to important decisions including layout, navigation, and content. When working with Silver Scope Web Design, our designers bring professional experience and knowledge in order to help create the best possible website for your business.

Templates Are Not Built to Sell Your Business

Website templates are designed to sell themselves, not to communicate content and sell your business. Therefore, when using website templates, you are forced to fit your content into the design resulting in a less than optimal marketing tool. At Silver Scope Design, we build your website around your content providing for optimal design and usability.

Web Design Services Give Your Company the Edge

Custom Website Design allows your company to stand out against the competition with unique and memorable design. Website templates are made to be used by hundreds or even thousands of businesses. Therefore, if you use a website template to build your website, you will likely find that your competition has used the same template as well. This makes it difficult for customers to distinguish between companies, because the websites look so similar. Therefore, they may forget your company and you will lose that persons’ business. A professional website from Silver Scope Design will help customers remember your company, giving you the edge you need.

To learn more about the web design services offered by Silver Scope Web Design, please feel free to contact us. Our professional website designers would be happy to help you determine how you can build the best website for your business.